Today is the presentation of Bloguzz, an initiative that could bring a lot of dynamism to the commercial blogosphere and could help companies discover that blogs could play an important role in their strategy to be visible on the internet.
Bloguzz is an initiative of four entrepreneurs who saw that they could contribute their knowledge of the sector to become a link between the companies who want to market their products or services in the blogosphere and those specialized bloggers who are interested in trying out these products or services and sharing their opinion of them.
For me, the most interesting thing about Bloguzz is that it automates the process that until now was carried out by some advertising or PR agencies, in such a way that the companies offer their products and the bloggers ask to participate in the review of these products.
Also I think it’s important to emphasize that Bloguzz inculcates between companies and the bloggers a kind of code of conduct related to “the conversation” that will take place in the blogs around the products and services offered by the company.
To conclude, I think it would be worth saying that Bloguzz is not a system of pay per post, nor sale of links, …
And I almost forgot to mention that Bloguzz has a ranking of blogs that will help companies to get an idea of the relative influence of the different blogs.
More information in the FAQ and in the blog of Bloguzz.
Note: I am part of the advisory board of bloggers of Bloguzz.
Read de original article in spanish.
