The most influential blogs about internet businesses are echoing the news of the entry of Red Karaoke in the American market and I think that we all need to take example of this initiative because this is something we haven’t seen a lot from hispanic projects.
We are accustomed to seeing hispanic projects coming out in English as well as in Spanish or sometimes only in English and doing all they can to stand out in the international media and blogs by sending out their news and press releases, but it’s not very common to have a clear strategy of taking the business to the United States, and even hiring a Country Manager to develop the business over there. As for Country Managers, we know of them because of foreign sites having one in Spain, but the other way round, how many projects do you know of that have done something like this?
Another interesting aspect to emphasize is the interest to competer in their sector, talking clearly about who is their competition and how they are going to work to become the leaders of their industry.
